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Social Listening - Recent Celsius Energy Drink News

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Celsius Energy Drinks                     For this weeks blog post I chose the growing energy drink brand known as Celsius. After looking around social medias like TikTok and Instagram, I found a lot of different reviews and opinions on the effects of drinking Celsius energy. Most of them being overall positive but there were, like always, people also having bad experiences while consuming this energy drink. The positive attention they have been receiving has been through their unique selling tactics and promoting that Celsius energy drinks are both  effective and healthier than some of the other alternatives on the market. While on the more negative side of the media some people have reported that there might be substances inside Celsius that they aren't telling us and that the effects are a lot more sever than what they are advertising. The reason why I was interested in this product instead of another is that part of their market strategy is to target people wanting pre workout
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Marketing in the News - Hennessy's New Cocktail Campaign

     The brand Hennessy is a very well known luxury liquor company that is pretty famous and well known. Hennessy is a cognac liquor that is often times referred to as whiskey. In the past, Hennessy has been a very popular option for drinkers around both inside and outside the United States. More recently though, Hennessy has began to fall off many consumers' radar and not has been getting the attention like it has previously. I caught interest in this article because I have recently turned 21 and so with my new ability to buy and drink alcohol legally I have been trying new drinks and experimenting with my interests. Personally, I myself have never had Hennessy but one of my close friends are quite fond of it and so this article grabbed my attention.       In the article, they were mostly discussing the fact that their brand name has taken a hit in the recent years and of-course like any good brand trying to conserve their longevity, they are brainstorming new ways to revamp the H
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About Me!

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 Hi there my name is Carter Stone. Currently I am a third year at OSU and Linn Benton and I am majoring in accounting. As of right now I am involved in greek life at OSU in a fraternity.  If you were to know one thing about me is that I am a very friendly and social person. I love to meet new people and have a good time with whatever I am doing. The main thing that I am currently most interested in concerning marketing is to learn more about the trends of how it all works in the real world and to get a better understanding of the process to be successful. I hope that the knowledge I learn from this course will better set me up for a future I will be happy and successful in going forward. In the recent years, I have always been super interested in basketball and just playing non-competitively with my friends and having a good all around time. I like being outdoors and being out in the sun but as long as I am along side people that I am close to I know it will be a fun time. 
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